Thank God it’s Sunday! Did anyone run the marathon today?! We are back at it again with book recommendations for this week! ⋆˙⟡♡ If you missed last week’s recommendations, click the link.

In case your new…

1. What I read last week!

2. What I am currently reading for the week!

3. Books I have my eye on/are on queue for the next read!

4. Hall of Fame! new

If you’re interested in purchasing the book to enjoy for the week, simply click on the image! Anddd read the entire email for a sincere thank you at the end! ⋆˙⟡♡

P.S. Make sure you also follow @willowglenventures on instagram and check out the website, willowglenventures.com. More about this in coming weeks :))

What I read last week!

The SaaS Playbook by Rob Walling discussed everything bootstrapping your own B2B SaaS (Business to Business, Software as a Service) company! It was a very straightforward detailed “tutorial” on how to build a multimillion dollar startup without venture capital. Walling shared his best advice for finding product-market fit, pricing your product, marketing to your customers, structuring a team, keeping track of metrics, and working on your mindset as an entrepreneur. I honestly intend to read this book again because he dropped a lot of gems that I would like to incorporate into my venture as I continue down the development phase. A part of me was stressed out reading this book and all the things I hadn’t thought of, but reinvigorated with a new set of ideas and creative approaches towards success. I am so excited about building a software company, and if you’re curious about the kind of businesses that are some of the biggest in today’s landscape, (Google, Zoom, Shopify… the list is endless) then I recommend giving this book a try.

What I am currently reading for this week!

I have been diving deep into business content lately, and I am not going to lie, focusing solely on that while launching my own venture has left me wanting to refresh my reading palate. So while this week I am still reading What They Don’t Teach You at Harvard Business School; I have started Meditations by Marcus Aurelius, which I bought years ago and decided to pick up recently. It is so interesting to me how this book is actually his personal reflections and was not even intended to be published. I am so excited to conquer (get it, because he was an emperor) Meditations and to learn more about Roman philosophy (even though this book was translated from Greek). I definitely am taking a little longer to read What They Don’t Teach You, given its focus on corporate and management rather than the entrepreneurship side I am more drawn to, but I recognize its value and intend to see it through. I am also reading Le Petit Prince which is a children’s book in French now that I am progressing to more intermediate levels on my French journey. This book is definitely a challenge but I am finding fun and joy in the process of improving my reading and comprehension skills. I feel like this is a classic children’s book, so even if you don’t speak French, pick it up in English!

In case you missed it, I wrote this about What They Don’t Teach You, last week:)

He offers his unique and interesting prospective on effective leadership and successful business dealings. McCormack begins by emphasizing the importance of knowing how to read people, which extends beyond body language interpretations. He shares how business situations always come down to people situations; the sooner you know about the person you are dealing with, the more effective you end up being. McCormack also goes into the art of creating impressions. He details that a substantial part of business is the way that people perceive you and he outlines the strategies to manage these perceptions. He writes, “The most effective executives impress in unobtrusive ways. Sometimes this is a simple act or gesture that, if never made, would probably never be missed; that’s precisely why it will be noticed when it is made.” While I am still reading, my early impressions suggest that this books holds great value for those aspiring to work in management and future C-Suite executives. I am hoping that as I continue to read, McCormack explores starting your own venture and details more wisdom from his entrepreneurial journey.

Books that I have my eye on/are on queue for the next read!

• Good to Great is still on queue from last week recommended by, Emma Grede, co-founder & CEO of Good American and Founding Partner of Skims!

• Zero to One, by Peter Thiel (founder of PayPal and first outside investor into Facebook) and Blake Masters.

SO SO SO excited to read these and review/recommend them for you all!

Hall of Fame (All time favorites)

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I hope this email finds you well and filled with excitement about adding new books to your shelves! I am thrilled to kick off this newsletter and to share my passion for great reads with you! I am so excited to explore new titles together every single Sunday. Reading has been so essential to my learning process, especially down my entrepreneurial journey! Expect a wide array of genres ranging from finance and business, to self-help and spirituality, to romance, and perhaps even some fantasy thrown in for a wild escape!

But wait, there’s most definitely more!! We’re not stopping at books! From language learning (j’apprends le français), to pilates (Natural Pilates is the best in LA if you needed a rec), to starting a business, (all while being an entrepreneurship student at LMU) I would love to share content detailing my other journeys as well. Let me know what you want to see by hitting reply and sharing your thoughts. Thank you for subscribing to this newsletter, your support means the universe to me. I look forward to building my personal brand with you, publicly.

Here’s to building our personal brands and chasing dreams, one page at a time.

God bless you,

Kendra Fleming

kendrafleming.com

beauty and wellness, entrepreneurship and investing, entertainment, a and technology